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Marvel Stadium Rebrand
Project type
Branding, Signage, Campaign & Project Management
As part of the Etihad to Marvel Stadium rebrand. The Stadium wayfinding consisted of over 1000 individual signs that required a redesign to allow patrons at the stadium to easily find their way to their seats, food outlets, accessibility areas and function rooms.
Managed the project and successfully worked with signwriters, Disney Australia and the AFL to create a new wayfinding design/layout whilst implementing the new Marvel brand guidelines. This then rolled out over the following years continuously evolving and promoting Marvel Stadium in various social and web campaigns.
Marvel stadium also includes corporate membership offerings and partnerships with special events. My work involved overseeing the various brand creative and working closely with touring companies, AFL / Clubs, A-League and Big Bash League to ensure their event create was integrated throughout the stadium at their events.
